The South African Retail Environment – Pret01-A

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Prof MC Cant

Study Units

1 The Nature of Retailing

Study unit 1: Retailing defined
Study unit 2: Classification of South African retailing
Study unit 3: Innovation theories and the evolution of South African retailing

2 The Retailing Environment

Study unit 4: The retailing environment

3 The Macro-environment

Study unit 5: Macro-environmental threats and opportunities

4 Internal Environmental Variables

Study unit 6: Internal/micro-environmental strengths and weaknesses

5 The Market Environment

Study unit 7: The market environment: opportunities and threats

6 Researching and Forecasting the Market

Study unit 8: Market research and market forecasting

 

Course Features

  • Lectures 0
  • Quizzes 0
  • Duration 50 hours
  • Skill level All levels
  • Language English
  • Students 0
  • Assessments Yes
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